Learned Hand
Posts: 214
Joined: Oct. 2009
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Whoa, you aren't kidding about the SEO angle. I looked at his website, which is pretty good for a solo practitioner--lots of content, regular updates, and only moderately awful stock photography. The "blog" section would have struck me as bizarre if I hadn't just read your comment. For example, there's a post about adversarial proceedings that reads like a Colorado road map. In just a few paragraphs, it looks like a dozen or more references to "Colorado" and/or a laundry list of local towns. "Trustees in Centennial and Greenwood Village can file adversary proceedings for various reasons," for example.
Bankruptcy is a federal affair. It doesn't matter where you are in the United States, as long as you're in the United States. All those little local references are meaningless. (That's not to say there aren't good reasons to hire a local attorney for something like bankruptcy, only that "trustees in Centennial" aren't fundamentally different from trustees anywhere else in the eyes of the federal bankruptcy courts.)
Is that sort of thing an SEO trick? Is the idea to make "bankruptcy lawyer Greenwood Village" more likely to point to that page?
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